Art festival events bring $63m to South Australia

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ADELAIDE’S 10 major arts festivals delivered a combined $62.9 million to the state’s economy last year and attracted 2.82 million in total attendances.

The economic impact study is the first to be released by the new Festivals Adelaide umbrella organisation, which was formed to co-ordinate and jointly market the city’s key arts events.

It includes the Adelaide Festival and Fringe and the Cabaret, Film, International Guitar, SALA, Womadelaide, OzAsia, Feast and Come Out festivals.

Festivals Adelaide executive officer Tory McBride said the events had continued to deliver strong results despite tough economic times, with more than 590,000 tickets sold.

“The combined (dollar) return on investment to SA is approximately 5:1 ,” she said. “Working collaboratively through Festivals Adelaide, this is just the beginning of exponential growth.”




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