If you are like most events/organizations, your on-line marketing
presence and visibility is really just a summation of non-related, often
outdated, components and links and access to miscellaneous tools/
toys that someone in a seminar somewhere said that you should be
using, with no real ‘plan’ to it at all. You may not even be sure anymore
just what you have or what it should do, let alone having a plan for
strengthening / upgrading it. If this sounds like you, it’s probably time
for an online tune-up.
Working with some of the most experienced professionals in the field,
IFEA is pleased to offer our new “IFEA Online Marketing Audit”. The
Audit includes a formal evaluation of a festival/event’s online visibility
by an expert team from Edgeworks Group that includes web developers, social media consultants and online marketers. This broad
assessment – a starting point for defining both a short-and-long term
roadmap for creating a powerful online presence covers your event/
organization’s online reputation, social and mobile integrations,
search optimization, website usability, and social media efforts.
It includes the installation of tracking tools, updates and
customizations to existing tracking programs, and
verification of Webmaster tools for both Bing and Google.