The IFEA conference in Rotterdam was great. Over 100 delegates from all Europe (the UK, Irland, France, Iceland, Denmark, the Faroe Islands, the Netherlands etc.) took a chance to meet excellent speakers not only from Europe and the USA, but also from Caribbean country Trinidad and Tobago. They learned about innovations in Social Media and student research about event sectors headed by Bournemouth University staff, sponsorship and cross-border cooperation, tomorrow’s technologies and challenges in delivering the cultural programme running parallel to the London 2012 Olympics. On Thursday’s evening everyone enjoyed the film premiere Diego Star at the International Film Festival Rotterdam. Delegates were all happy being hosted by Johan Moerman and his team of Rotterdam Festivals together with International Film Festival Rotterdam. Lectures and students of InHolland University played a significant role in organisation of the IFEA conference.