Nice 2014 Conference programme updates

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Nice 2014 Conference programme updates

THE PROGRAMME below is updated Nov. 1st, 2013. It may be subject to change.


Tuesday, Feb. 11th: 

Arrival day for Master Class participants.

Wednesday, Feb. 12th

Master Classes. Arrival day for Researchers

MESTER CLASS PROGRAMMEThe Master Class presentations provides hands-on ideas and presentations on ”best practice” in Event Management, preseented by skilled practitioners. The master class series targets, in particular, newcomers to the profession of event management, but are also of benefit to experienced managers interested in gaining new perspectives through peer exchange. Location to be announced.

10:00 – 12:00: Trends and opportunities for Festivals and Events world-wide. Welcome and introduction presentation by Allan Xenius Grige, Cultural Consultant, Chairman of IFEA Europe, Lecturer at Copenhagen Business School Centre for Tourism and Cultural Management, and Strategies for artistic programming presented by William Culver-Dodds; Culver-Dodds Cultural Consultant

13:00 – 16:00 (incl. 2 breaks): Trends. Tools, and Best Practice in Festival and Event Sponsorship. An experts’ workshop about securing and activating sponsorship and current trends in the European and world-wide event sponsorship market. Hosting sponsorship specialist to be announced.

16:00 – 17:00: Insiders’ introduction to the Nice Carnival, followed by an explorative city walk through the carnival preparation area for non-local participants. With Dr. Annie Sidro, Nice Carnival

Thursday Feb. 13th.: 

Master Class (con’d) and Researches meeting. Arrival day for all other conference delegates


9:00 – 12:00 (with breaks): Audience Dialogue, Ticket sales, and Event Marketing. New technology provides new opportunities. But does that mean that ”old fashioned” marketing strategies are out of place? What does it mean to engage audiences? And how do we ensure that tickets are sold efficiently and in alignment with the expectation of the audience? Speaker and further details to be announced.

13:00 – 16:00: What People Just Do Not Know. Focusing on the mastery of handling events of national, or even international, pride and claim, master class participants  will be able to pick the brain of two selected practioners with a succesful track record. They will reveal the concepts and strategies behind their events, and provide a number of throughtful step-by-step approaches to succesful event management. (Participants may opt out to participate in the City Tour; see below)


9:00 – 16:00: The 2014 IFEA Europe pre-conference researcher’s meeting with focus on two areas, namely 1. Presentations of selected recent research related to events, tourism, and city branding, and 2. practices and maintenance of quality in the teaching of event management in secondary education institutions. Programme is curated jointly between representatives of Copenhagen Business School, Bournemouth University, and Pai Chai University ( Daejeon, South Korea). Contact for details.



Thursday, Feb. 13th

13:45: Optional OLD NICE PEDESTRIAN GUIDED TOUR. A cultural visit to the “hidden gems” of Nice’s old city, following in the footsteps of artists like Matisse on a stroll through the famous flowermarket, combined with a “Taste of Nice Specialties” provided by merchants in the city center, each with their unique story to tell, smell, and taste. Guided by Monique Amey, former head of Nice Tourism and Convention Bureau. (Separate payment)

18:00 Welcome Reception for all delegates in the historical Nice city center. (Location to be announced).

Friday, Feb. 14th.

09:00  Conference opening. IFEA Europe chairman Allan Xenius Grige, Copenhagen, Denmark, and Mr. Rudy Salles, Deputy of Tourism and International Relations of the City of Nice/Alpes Maritimes Region.. 

09:15 Opening presentations: 

Carnivals – beyond Arts and FolkloreMarie-Pascale Mallé, Curator, MuCEM (Musée des Civilisations de l’Europe et de la Méditerranée), Marseille, France

Music Must Be For All. About musical expression, vision, engagement, and enthusiasm.    Eric Martin, President & CEO, Music for All, Inc. / Bands of America and Orchestra America, Indianapolis, USA


Join one of three parallel sessions in which knowledgeable speakers will share the historical roots of their events and reveal current day marketing or sponsorship strategies, creative processes, city-event relationships, and other ”inspiring secrets”. Speakers chose their own format for the workshop presentation and discussion. Further details about each presentation shall be announced so that you can select the right ones for you.


About festivals or cities that have succesfully chosen their intangible icons, such as historical traditions or famous ”children” of the city, to build contemporary events. 

  • Franco Moretti, General Manager, Puccini Festival in Lucca/Torre del Lago, Italy. Mr. 
  • Estonian Song & Dance Festival in Tallin, Estonia. 
  • Hans Christian Andersen Festival in Odense / Historical Sonderborg Ring Riding Festival in Sonderborg, Denmark.
  • To Be Announced


Focusing on parades and similar large-scale outdoor, artistic focal points of major events, speakers will explore strategies topics relating to the engagement of participants as well audiences, and the impact of such events to the broader community. Presentations include:

  • Philippe Beaussant, President of CIOFF, International Council of Organizations of Folklore Festivals and Folk Art, Paris
  • William B. Flinn, CEO, Pasadena Tournament of Roses, Pasadena, California, USA
  • Jeff Curtis, CEO, Portland Rose Festival, Portland OR, USA
  • To Be Announced


  • Programme is being curated and will be published around December 1, 2013. It will include presentations by Bournemouth University of the Festival Impact Monitor project, festival research projects in South Korea, and presentations by leading faculty members from IPAG Business School, Nice, and SKEMA Business School, Sophia Antipolis.

 11:10 Break

 11:30 WORKSHOP SESSION 2 (continued, as above)

 12:30 Round table lunch

Weather permitting, IFEA Europe’s traditional Round Table Lunch will be held on the spectacular rooftop terrace of the Plaza Hotel. East table will have a designated topic of discussion, and you are free to join the table with a conversation of your interest.

Chose between Round Table Discussion Topics such as

  • Attaining sponsorship
  • Sponsorship Activation
  • Artistic programming – music
  • Artistic programming – multidisciplinary festivals
  • Running environmentally sustainable events
  • Working with your board
  • Working with volunteers
  • – and other. 

The final number of tables/topics will be determined on the basis of delegates’ interests. Further details on the registration form. 

14:15 WORKSHOP SESSION 3 (continued, as above)

15:15 Break

15.30 WORKSHOP SESSION 4 (continued, as above)

16:30 Break

16:35 CLOSING PRESENTATIONS: Nice region festivals

  • Denis Zanon, Director, Nice Tourism and Convention Bureau.
  • Antibes Jazz Festival

17:15 End of day. Dinner on your own

22:00 IFEA NIGHT OWLS. Meet up for a late evening social gathering in the Plaza Hotel bar.


Saturday, Feb. 15t

09:00  Welcome, briefing about today’s programme, followed by special presentations:

WHAT’S BEHIND – THE NICE ROCK N’ ROLL MARATHONTom Godfrey, Rock n’ roll Marathon

WHAT’S BEHIND – THE CARNIVAL OF NICE. Annie Sidro, Founder of Carnival Sans Frontieres

10:15 Break


The closing panel debate, open for floor discussion, will investigate how we can preserve – and even develop – our cultural heritage in an world where new entertainment opportunities are introduced on a daily basis. Identifying the thoughts and the soul of the conference delegates, we shall hopefully draw conclusions that will lift our spirit! 

Panelists to be announced

12:00 Lunch

14:00 FLOWER PARADE in city center

15:30 Meet at the NICE OPERA HOUSE


Following a presentation of the Nice Opera Cote d’Azur and its sponsorship strategies, experienced event fundraisers and marketeers will share their views on current trends in cultural sponsorships, followed by floor discussion.

Panelists include

  • Colm Croffy, Executive Director, Association of Irish Festivals & Events (moderator)
  • Anne Stephant, Director of Marketing, Opera Nice Cote d’Azur
  • Bruce Skinner, Author of “Event Sponsorship”, former Executive Director of Fiesta Bowl and President, Bruce Skinner & Associates; Phoenix, Arizona, USA.
  • William Culver-Dodds, Culver-Dodds Cultural Consultancy, Vice-Chair IFEA Europe.

17:30 Free time & dinner on your own, or join “IFEA on the Beach” – an informal event by the popular Beau Rivage beach front restaurant, with buffet and drinks (optional, separate payment). In case of poor weather, an alternative setting might be used. (Meet at 17:45)



Sunday, Feb. 16th

09:00 Attend Rock n’roll Marathon departure event


Option 1: Walk to the Carnival workshops for a special tour and conference closing, followed by individual departures in the afternoon

Option 2: Depart for 2-day excursion to Viareggio Carnival, Pisa and Monaco (separate   payment). Request further information by contacting



“Early bird” registration fee is available to members as well as non-members of IFEA Europe though January 3, 2014. 

If you are a member of IFEA Europe, IFEA World, or IFEA chapters on other continents, you are eligible to register at the MEMBER RATE. .

If you are not currently a member of IFEA EUROPE, take advantage of our SPECIAL OFFER:Become a member at the time of registration, and save not only € 95 on the conference fee, but also another € 100 on your first-year membership fee!  Select one of the NEW MEMBER ticket categories to join either as an INDIVIDUAL (= personal membership), or as a FESTIVAL or NON-FESTIVAL ORGANISATION (allowing you to register up to 10 people for the conference at the discount rate).

If you are a member of FED, AOIFE, BAFA, or an other national festival association in Europe with partnership agreement with IFEA, but not a member of IFEA yourself, you are eligible for a discount of 10% off the non-member rate. You must contact your national festival association to get your discount code. 

If you are a student of tourism, event management, or similar, you may attend the conference at student rate. To receive your discount code, send a message to our membership administrator at, attaching 1. proof of your student status (i.e. a scanned copy of your student ID card), 2. your CV and 3. a brief description of how and why you consider a career in the the festival/event industry.If approved, you will receive your discount code within two weeks. NOTE that the student rate covers your participation in Thursday’s opening receeption, Friday’s entire programme /including lunch and refreshments), and on Saturday morning 9.00-12.00, the special session Saturday afternoon, and the Sunday visit to the carnival workships. In other words, lunch and dinner on Saturday, and seating tickets for the carnival parades are NOT included. You will be able to register separately for the Master Classes, the guided city tour, the post-conference tour, and Saturday’s Beach Buffet at regular rates.

Once you have registered for the conference as a student, you automatically become a student member of IFEA EUROPE for FREE for one year. 

Spouse programme: We welcome spouses to the social and touristic events around the conference. By purchasing the special spouse ticket, your spouse may participate in Thursday’s opening reception and Saturday’s Beach Buffet, and receive tickets for the carnival parades in the programme

NOTE: Availability of parade tickets depends on the time of your registration. There will be a cut-off date after which we can no longer acquire tickets from the City of Nice’s carnival administration office.Should you be a late registrant, we will communicate with you directly about how to still watch the parade.


Registration for Master Classes, Old City tour, and post-conference trip to Italy will open around November 11, 2013. If you indicate your interest in these optional activities when registering for the conference, you will be informed via e-mail when booking of these activies is possible.


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