Adjustments of programme for IFEA Europe’s Annual Conference 2014

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Slight adjustments of programme and great price deals. Carnival floats are being painted and polished, and speakers are preparing great presentations. Yes, IFEA Europe’s 2014 conference in Nice is coming up in 5 weeks… what are you waiting for?



Featuring a series of presentations from high-profile speakers, held in an informal workshop atmosphere with added attractive social programmes, the Nice Conference is the time and place for festival organisers, city officials, and researchers in the fields of tourism and culture to meet, learn, exchange ideas and network as delegates explore how festivals position themselves as contemporary expressions of the soul of cities throughout the world, reflecting the spirit of local citizens.

A one-day pre-conference Master Class (Thursday Feb. 13th) is offered to students, newcomers to the events business as well as attendees with a particular interest in exploring the ‘how-to’ of the industry. We will put festivals into an academic context, explore socio-economic aspects of events, and discuss trends in event management education. The Master Class is held at the Ipag Business School

The main Conference Seminar, held at Plaza Hotel Boscolo on Friday, Feb. 14th, will feature high-profile speakers. They will present insiders’ views on a range of prestigious “city trademark” festivals, revealing how they programme, build marketing strategies, secure funding, and engage participants and audiences. Session will provide plenty of opportunity for interactive discussion and debate. The evening will feature an informal social networking gathering.

On Saturday, February 15th, we shall go “Behind the Scenes” at the Nice Opera House and the Nice Carnival. A session on Sponsorship will be held at the Nice Opera House in the morning. After lunch, delegates shall have VIP seating for both the FLOWER PARADE, and later that evening the CARNIVAL PARADE.

Before departure on Sunday, February 16th, delegates will have an opportunity to attend the launch of the Nice 2014 Rock n’ Roll Marathon, meet its organisers, and experience the Carnival floats’ workshop.

Delegate’s partners are welcome to attend the social programmes (pay separately). Students of event management and tourism are offered a special delegate rate (NB: Limited number of spaces!).

ACCOMMODATION: The Boscolo B4 Plaza Hotel Nice serves as our headquarter hotel and conference facility. Located right in the centre of Nice overlooking the spectacular new city park and with views of the waterfront area from most rooms, it will provide a memorable setting for the conference. Booking must be made by submitting the Hotel Order Form that will be sent to you via e-mail within a week of your registration.

Programme updated 4th January 2014. May be subject to change.


Pre-Conference Master Class – Venue Ipag Business School

All sessions will be hosted by IFEA EUROPE board members Allan Xenius Grige, cultural consultant and lecturer at Copenhagen Business School, Colm Croffy, CEO of Assoc. of Irish Festivals & Events, and William Culver-Dodds, Culver-Dodds Cultural Consultancy.

09:00 – 09:30  Welcome and opening address: Trends and opportunities for Festivals and Events

09:30 – 10:30  Audience Dialogue, Ticket Sales, and Event Marketing. New technology provides new
opportunities. But does that mean that ‘old fashioned’ marketing strategies are out of
place?   What does it mean to ‘engage audiences’?

10:30 – 11:30   Festivals and Social Media Marketing. Presentation of research projects conducted by
students from Bournemouth University.

13:00 – 15:00  Trends. Tools, and Best Practice in Festival and Event Sponsorship. Workshop about securing
and activating sponsorship and current trends in the European and world-wide event
sponsorship market.

15:00 – 16:00  Networks: Wrapping up the day, the session suggests benefits of networking and lends
thoughts to well-established networks in the sector.


 Main Conference Seminar – Venue Plaza Hotel

 09:00 – 9:15     Welcome and introductions

         Part 1: “Why we’re doing what we’re doing”: Event Impact and tourism.

09:15 – 09:45   Welcome to Nice; importance of events in the Nice/Alpes Maritimes Region.

Rudy Salles, Deputy of Tourism and International Relations 

09:45 – 10:15  Events in an International Perspective: The pride of citizenship, the glue of nations
Steven Wood Schmader ,  President, IFEA World

10:30 – 11:00   Perspectives on Toursim adn City Branding

Colm Croffy, CEO, Association of Irish Festivals & Events

11:00 – 11:45   The Festival Impact Monitor project

Bournemouth University student group

11:45 – 12:00   Morning wrap-up

12:00 – 13:15   Lunch – with roundtable conversation on Event Management Education

         Part 2: “Why we’re doing what we’re doing”:                                                                      Finding the city soul, lifting the city spirit.

13:15 – 13:45  Carnivals – Beyond Arts and Folklore
Marie-Pascale Mallé, Curator, MuCEM (Musée des Civilisations de l’Europe et de la

13:45 – 14:15  Music Must Be For All  – Musical expression, vision, engagement and enthusiasm.
                           Eric Martin, President & CEO, Music for All, Inc. / Bands of America and Orchestra America

14:15 – 14:45   Inside “America’s New Year Celebration.

An insider’s view backstage to one of the world’s most renowned festivals held annually in Pasadena, California. The “Rose Parade” and companion sports event the “Rose Bowl Game” have welcomed the New Year for 125 years and continues to serve as a leader in community festival planning, economic impact, event management and media broadcasting. This unique and outstanding festival celebration was created after citizens of Pasadena, California visited Nice, France in the late 1880’s.
Richard L. Chinen, President; and William B. Flinn, Executive Director; Pasadena Tournament of Roses Association

15:00 – 15:30     The Puccini Festival

Franco Moretti, Director

15:30 – 16:00    Engaging citizens around the Portland Rose Festival: Director’s unique perspective on the                                   making of one the most famous parade festivals in the USA; the Portand Rose Festival in                              Portland, Oregon.

                           Jeff Curtis Chief Executive Officer, Portland Rose Festival

16:00 – 16.30  Presentation:
Denis Zanon, Nice Tourism & Convention Bureau

16:30 – 17:00   Closing address

17:00 – 17:30   Wrap up


“Behind the Scenes”

Venues – Nice Opera House and Nice Carnival Parades

09:20                 Nice Opera House

Introduction to the Opera and its events, followed by interactive sponsorship discussion with Anne Stephant, Director of Marketing, Nice Opera; William Culver-Dodds, Consultant andBruce Skinner, author of Event Sponsorship

11:00 – 12:00   Introduction to the Carnival of Nice and the Nice Rock n’Roll Marathon

Dr. Annie Sidro, founder and carnival historian
                           Tom Godfrey, CEO, Rock n’Roll Marathon.

12:00 – 13:30   Lunch (independent)

14:30 – 16:30   Flower parade

16.30 – 20:00   Dinner (independent)

20:30                 Carnival Parade


 09:00 Rock n’Roll Marathon departure event

10:00   Walk to Carnival workshops for a special tour and conference closing

   Individual departures in the afternoon (we suggest no sooner than 14:30 hrs.)

“Early bird” registration fee has expired.

If you are a member of IFEA Europe, IFEA World, or IFEA chapters on other continents, you are eligible to register at the MEMBER RATE. Enter the discount code “IFEAmember” to obtain your 25% discount.

If you are not currently a member of IFEA EUROPE, take advantage of our SPECIAL OFFER:Become a member at the time of registration, and save not only on the conference fee, but also € 100 on your first-year membership fee!  See our website for membership fee details. You may register for the conference using the discount code “NEWmember”. Upon registration, you will be contacted by our membership representative.

If you are a member of FED, AOIFE, BAFA, or an other national festival association in Europe with partnership agreement with IFEA, but not a member of IFEA yourself, you are eligible for a minor discount. You must contact your national festival association to get your discount code. 

If you have received a special promotional offer, please refer to the letter or e-mail that you have received to find your promotional code. Note that offers to the LinkedIn Groups AEN and FEPD are based on all delegate rates; and not only the 195 euro rate mentioned in the promotional offer..

If you are a student of tourism, event management, or similar, you may attend the conference at student rate. To receive your discount code, send a message to our membership administrator at, attaching 1. proof of your student status (i.e. a scanned copy of your student ID card), 2. your CV and 3. a brief description of how and why you consider a career in the the festival/event industry .If approved, you will receive your discount code within two weeks. NOTE that the student rate does not cover seating tickets for the carnival parades. Once you have registered for the conference as a student, you automatically become a student member of IFEA EUROPE for FREE for one year.

Partner’s programme: We welcome partners to social events around the conference. By purchasing the special spouse ticket, your partner may participate in the conference lunch on Feb. 14th, as well as the full “Behind-the-Scenes” programme on Feb. 15th and 16th.

NOTE: Availability of parade tickets depends on the time of your registration. There will be a cut-off date after which we can no longer acquire tickets from the City of Nice’s carnival administration office. Should you be a late registrant, we will communicate with you directly about how you may still watch the parade.


Should you not be able to attend due to sickness or emergencies, note that the ticket may be transferred at no cost to an other person representing your organisation. Please inform us of such changes for the sake of name tags etc.. In case of cancellation, a full refund minus 10% is offered until Jan. 13th, 2014, a 50% refund is offered between Jan. 14th – Jan 31st, 2014. No refunds per Feb. 1st. 2014.



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