Lollapalooza, one of the United States’ premier music festivals, has announced its first annual European event. Lollapalooza Berlin will take place at the German capital’s Tempelhof Airport from 12 to 13 September 2015.
William Morris, Lolla’s current owner, said it had been “intimidated” by Europe’s “rich festival history”. But after “very carefully consider[ing]” the cultural landscape, it identified Berlin as a city that is “ready to explode”.
With Berlin as potential tinder, William Morris and promoter C3 Presents partnered with an experienced co-presenter: UK-based Festival Republic, which currently presents the Reading and Leeds festivals. Melvin Benn, the boss for Reading and Leeds, will again be involved here.